When we launched Relentless Magazine, the name wasn’t chosen by accident.
“Relentless” has always represented a mindset rather than a publication. It’s about determination, resilience, ambition and the refusal to give up when the odds are against you. It’s about the people who keep going when others stop, who continually strive to improve, and who pursue excellence with unwavering commitment.
Those values are universal, but nowhere are they more visible than in sport.
That’s why we’re proud to announce that the Relentless Magazine Awards are evolving into the Relentless Sports Awards.
This isn’t a change in direction—it’s a refinement of our purpose.
Why Sport?
Every athlete understands what it means to be relentless.
Whether competing at grassroots level, representing a local club, or performing on the world stage, success is built on discipline, sacrifice and consistency. Long before the medals, trophies and records come the early mornings, setbacks, injuries, disappointments and countless hours of hard work that nobody sees.
Sport embodies everything that Relentless stands for.
The Relentless Sports Awards will celebrate not only outstanding performances but also the character behind the achievements. We want to recognise individuals, teams, coaches, volunteers and organisations who inspire others through dedication, perseverance and excellence.
These are the stories that deserve to be told.
More Than Just an Award
Relentless Magazine will continue in print as the official publication supporting the awards throughout the year. Rather than simply documenting winners, the magazine will shine a spotlight on inspiring athletes, sporting organisations, emerging talent, coaches, community initiatives and the businesses that help sport thrive.
It gives us the opportunity to tell the stories behind the success.
Every edition will celebrate the relentless pursuit of excellence—from elite competitors to local heroes making a difference in their communities.
A Perfect Partnership
The relationship between the awards and the magazine couldn’t be more natural.
The magazine provides a platform to showcase inspiring people and organisations, while the awards recognise those whose achievements deserve wider recognition. Together, they create a year-round celebration of sport, ambition and community.
For our partners and sponsors, it also offers something unique. Instead of supporting a single award, they become part of an ongoing platform that promotes positive stories, healthy lifestyles, community engagement and sporting excellence throughout the year.
Looking Ahead
This evolution marks the beginning of an exciting new chapter.
Our vision is to establish the Relentless Sports Awards as a respected annual celebration of sporting achievement, while Relentless Magazine continues to provide a premium platform for the stories that inspire people to aim higher.
Being relentless isn’t about never failing.
It’s about getting back up, learning, improving and continuing to strive for your personal best.
That’s the spirit of sport.
That’s the spirit of Relentless.
And that’s why the Relentless Sports Awards are the perfect home for our brand.
James W Phillips, founder.
